Catch 22 Marketing

Prema važećem Zakonu (2009.), Javno zdravlje se bavi: – ostvarivanjem javnog interesa, – stvaranjem uslova za očuvanje i unapređenje zdravlja stanovništva putem sveobuhvatnih aktivnosti društva usmerenih na očuvanje fizičkog i psihičkog zdravlja stanovništva, – očuvanjem životne i radne okoline, – sprečavanjem nastanka i uticaja faktora rizika za nastanak poremećaja zdravlja, bolesti i povreda, … te [...]

Javni interes (engl. public interest, njem. öffentliches Ineresse, fr. intérêt général) je državni ili opći interes, pojmovi su koji se obično koriste u političkim raspravama o ekonomskoj politici kad se žele označiti koristi ili prednosti zajednice kao cjeline za razliku od privatnih ili osobnih interesa. Obično se kaže kako se npr. željeznice ili banke trebaju [...]

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Brian Cugelman is one of the most famous experts in this field; his PhD thesis brought us a lot of new insights. Here is the one of his presentations, that “provides a simple recipe for designing more engaging websites, social media profiles, or technologies by leveraging the principles of cyber persuasion, through the digital persuasion [...]

A medicine worker must be aware of the transparency of his own online presence. Or, more precisely: hyper transparency. If you say anything, just anything online – a lot of people may read it. That also means – many other doctors, many disappointed patients, many attorneys and accountants, bloggers, NGO watchdogs… You name it.

Why it is SO important for health providers? Why it is so important for social marketing in public health?